Blog #13

December 9, 2015

Today I again met with Kristen at The Early Bird Restaurant. Here, I took a look at how many followers we had gained being I am now fully in charge of The Early Birds social media accounts. We came to the conclusion that we have gained 307 followers since I have been in charge. I have made a few adjustments as to the pictures that are being posted and the quality of them as well. Although we are gaining followers, this being good because we are hoping to soon advertise for the new expansion, but we wanted to know if the people who are following us on these social media accounts, are actually coming in. We had to develop a plan to see if our advertising on the internet was actually beneficial, or if it is all in our heads. I came up with the idea of making new receipts. On the bottom of these receipts, will be a link that connects the customer to a link. The plan is, if the customer takes the one question survey, they vill receive a free coffee their next visit. The question on the survey will be "How did you hear about our business." Not only will this be beneficial for the sake of our own knowledge, but it will also be beneficial for marketing research purposes as well. We will soon be able to see our most beneficial route to advertising.

Not only did we talk about the social media aspect of the business, but we also discussed the opening date of the expansion. Later today, Kristen was actually meeting to sign the lease for the new building. It occurred to me that it takes months and even years of planning, before actually committing to the restaurant's new and improved steps to in hopes, make a profit. During this time, we discussed our target markets of the new location, the design aspect, and the grand opening schedule. To start, we discussed our target market. It is evident that the new restaurant's location is in an extremely wealthy part of the downtown area, being we are going to raise our prices. We are also going to target older wealthy couples that have retired and would like to sip on a mimosas mid morning. We are incorporating alcohol into the equation due to the older demographics of people in the wealthy area. Next, we discussed the design factors of the restaurant. Kristen made is clear she wants to keep the modern, cute, farm house look. Going off of this, she showed me her financials plan, and her online shopping that she had already started. At last, Kristen requested for me and a couple friends to be there on the grand opening to help set up, and welcome customers into the new Early Bird.

The last portion of my hours today were spent on taking pictures of the food and uploading them to social media, in hope for more advertisement to the business.