Blog #11

December 2, 2015

This past week I was assigned the task of following our biggest competitors on all aspects of social media. Below is a chart that represents the statistical data that I collected over the past week. 

The first row represents our main competition. The second row shows the amount of followers that were taken into account from the beginning of the week, to the end of the week. The third row is how many times the company posted on Instagram within the reframed time period. At last, the fourth row was a simple data collection on what specific posts got the most likes. Based off of this information, we decided that we needed more followers if we wanted to successfully advertise. We devised a plan of visiting our competitions accounts. From there, we followed all of their followers and the people that they were following, in order to get our account more known. We came to the conclusion that if customers are willing to follow other restaurants similar to ours, they would be willing to follow The Early Bird as well. 

Competition Statistics

Snooze	Smashburger	Chipotle	Sams	The Original Pancake House	Jellys Cafe
10.2k to 10.5k	11.4k to 11.9k	261k 266k	278 to 285	225 to 232	2773 to 2800
27 posts	12 posts	4 posts	no posts	no posts	5 posts
8 ppl restaurant 14 food 1 quotes 1 tweet from celebrity 1 announcement most likes on food and people	8 food 3 both people and food 1 smash cash most likes on food	1 burrito christmas theme 2 burrito thanksgiving theme 1 fall theme all have similar likes	mostly ppl and food	food	1animated character thanksgiving announcement 2 food 1 bigfoot most likes on bigfoot and food